The Company designs and manufactures accessories for the automotive, motorcycle and marine aftermarkets. Sales channels include national retail chains, e-commerce sites, mail order retailers, and various specialty and industrial wholesalers. The Company typically serves 220 accounts and has a high rate of repeat business; no single customer represents more than 10% of annual sales. Most products are exclusively designed and branded by the Company, and many high-margin items are patented. Production largely is outsourced to a network of 20 longtime contract manufacturers.
A well-recognized brand and creatively designed packaging make the Company’s products particularly appealing to retailers and their customers. Packaging features QR barcodes that deliver product information and demos online when scanned by any mobile device.